Nordshop Group, including ShopConcept has for many years designed, developed and delivered different sales promotion and brand promoting retail shop solutions for Pillivuyt. This time the project was a shop in shop in Illum, Copenhagen. Pillivuyt is known for its french storytelling added a Nordic touch, which has established the brand as the preferred product in department stores and hardware dealers in the North. The aim was to market the French/Danish brand in a new form of expression.
To capture the brand DNA and sense of exclusiveness, we chose a universe build around an exclusive demo kitchen. The kitchen frames demo days with Pillivuyt products with a highly advanced water system and a cooker hood with charcoal filter. This way the customers will only experience the essence of the kitchen, the delicious and culinary delights.
ShopConcept has been working with this very industry for many years including Le Creuset, Bodum and Royal Copenhagen. We know the retail challenges and when we bring our experience into play, we can ensure brands to be well implemented in the Nordic retail stores.
The process took about 3 months from initiating brainstorm to execution involving both architects, constructors, project managers and field engineers.
"For this project it was of great importance to differ from other brands in the same industry. This was succeeded by an industrious use of brass and marble as contrast to the black inventory. The goal was and is now obtained, an exclusive Shop In Shop."