Shop in shop

Concepts for shop in shop

Shop in shop, department stores and airports demand special knowledge and insight.

Shop in shop

Shop in shop is a particular genre. It demands special knowledge to create a remarkable shop inside a department store, where large brands compete the customers’ attention. Depending on your brand, it often makes sense to devote the few m2 to a specific product and customize the solution its functionality and design. The objective is always to give your brand the desired attention as well as the highest turnover per allocated m2.

Whenever a concept includes shop in shop in airports, where the customer’s context varies from their everyday needs, we take similar precautions.

We have much experience within the field of shops in department stores for brands such as Hummel and le Creuset. The same goes for airports, where we have developed and build concept stores for Rituals in Zürich Airport and Stockholm Arlanda Airport, a Travel Stars shop in Zürich Airport as well as a DutyFree store in Aalborg Airport.

Our approach

Whether you have a concept, you wish to use in your shops, or in case you need help to design a new concept, we always base our solutions on the brand DNA and the preferences of your customers. When we unfold the concept, we include all potential surfaces and opportunities – from floor and ceiling to stands and other fixture.


Let’s show off your brand

Our process

From workshop to finished store

01. brand dna

Our process is centered around you and your brand. Through research and a workshop with you, we define your unique brand characteristics and target groups. We also take the opportunity to gain insight into your objectives and plans for the brand and for your shops.


Next up is to design a concept that match the brand DNA and your objectives while pleasing your various target groups. We draw, develop, test and document our design via prototyping and 3D-print.


We select and produce customized furniture and shop fitting systems for your concept. We also handle logistics and delivery to make sure your shops are ready in time.


Last step is to deliver your new concept inclusive furniture, shop fitting systems and arrangement plan. We are also happy to help you take down old interior and install your new shops.

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