Travel Retail

Your brand on the go

Products, food and experiences in airports, cruiselines and ferry services

Concepts on the go

Airports, cruiselines and ferry services are special places. We are on our way – but often not in a hurry. And our needs differ from those of our everyday lives. It is a context that requires special concepts.

We design shop concepts and shop fitting, food concepts and shop in shop-solutions for airports, boardershops, cruiselines and ferry services. Each project is centred around the brand DNA; We start with an analysis of the unique brand characteristics and combine it with the special premises for ferry services and airport concepts with theory, trends and fine craftmanship.


The result is a unique travel concept, developed for your company and brand – and for your customers. A commercial area that provides the customers a credible experience of your brand, a concept that make them come back. In short; You’ll get a shop optimised for loyalty and engagement – and sales will show.

We have much experience with concept design and shop fitting for airports, cruiselines and ferry services. We have developed and installed Rituals and Travel Stars shops in Zürich Airport, restaurant and lounge areas in Billund and Aalborg Airport as well as the TaxFree shop in Aalborg Airport.


Whether you have a concept, you wish to use in your shops, or in case you need help to design a new concept, we always base our solutions on the brand DNA and the preferences of your customers. When we unfold the concept, we include all potential surfaces and opportunities – from floor and ceiling to stands and other fixture. We also produce freestanding units for events and sales drives on few m2. You can e.g. purchase a predefined package of five must have-elements for travel retail.


Let’s show off your brand

Our process

From workshop to finished store

01. brand dna

Our process is centered around you and your brand. Through research and a workshop with you, we define your unique brand characteristics and target groups. We also take the opportunity to gain insight into your objectives and plans for the brand and for your shops.


Next up is to design a concept that match the brand DNA and your objectives while pleasing your various target groups. We draw, develop, test and document our design via prototyping and 3D-print.


We select and produce customized furniture and shop fitting systems for your concept. We also handle logistics and delivery to make sure your shops are ready in time.


Last step is to deliver your new concept inclusive furniture, shop fitting systems and arrangement plan. We are also happy to help you take down old interior and install your new shops.

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Aalborg Lufthavn &More

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