Design & concept

From brand to experience

A good shop concept provides a remarkable but easy experience with your brand and decreases the distance between thought and purchase.

Design & Concept

One size doesn’t fit all

There is no such thing as a formula for good shop design. It depends on the brand, the customers and the times. There was a time, when customers needed to be attended to, then serviced and later on entertained. But today, your customers don’t want entertainment, they want to be the main character of the story.

So the good contemporary shop concept provides the customers a story to tell. It provides an experience to be felt and told – at the couples’ dinner, during lunch break or on social media.

With the proper concept, you can encourage your customers to engage with your brand and include it in their story. Can you imagine a more credible exposure?

Materialise the brand DNA

Whether we develop concepts for small shops or large chains of shops and brands, the concept is always centred around the brand DNA; We start with an analysis of the unique brand characteristics and combine it with knowledge of your customers and their consumption patterns. We also take into account whether your concept is to be used for different locations – e.g. if some shops are placed in department stores, airports or on pedestrian streets.

When we know the brand DNA, the customers and your premises, we combine it with theory, trends and fine craftmanship. The result is a unique shop concept, developed for you and your brand – and for your customers. A concept that provides the customers a credible experience of your brand – a concept that make them come back. In short; You’ll get a shop optimised for loyalty and engagement – and sales will show.

Let’s handle it

When your new shop fitting concept is defined, it’s time to choose and/or produce furniture and interior for your shops or cafes. Next is to take down the old interior and build up the new shop fitting concept. We can also help you do this. Read more about the options for a turnkey contract under Turnkey solutions.

Let’s set your team

We’ll set a team that matches your project. Our staff includes conceptual architects, interior architects and designers, technical designers, project- and construction managers as well as constructors – and all of us have experience with handcraft, sales and procurement.

The process

A step by step guide

01. brand dna

Our process is centered around you and your brand. Through research and a workshop with you, we define your unique brand characteristics and target groups. We also take the opportunity to gain insight into your objectives and plans for the brand and for your shops.


Next up is to design a concept that match the brand DNA and your objectives while pleasing your various target groups. We draw, develop, test and document our design via prototyping and 3D-print.


We select and produce customized furniture and shop fitting systems for your concept. We also handle logistics and delivery to make sure your shops are ready in time.


Last step is to deliver your new concept inclusive furniture, shop fitting systems and arrangement plan. We are also happy to help you take down old interior and install your new shops.

Contact us

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